A million users within a single week
Nowadays, the online music streaming market in India is thriving. After garnering one million users in India within a week of its launch, The Swedish music streaming company is giving a tough fight to competitors like Amazon Music, Apple Music, JioSaavan, Ganna.
With no doubts, Spotify needs no Introduction. It is the world’s largest audio-streaming service that is gulped and celebrated for its rich collection of music, podcasts, talk shows and more. This Swedish music service debuted in India last week where they have already accumulated 207 million worldwideusers.
Spotify serves 40 million songs and 3 million playlists across Indian and international music. Spotify also offers both Free, and Premium subscription plans to users. Users can use service in the country as a Web App, Desktop App, and, Android, iOS devices without requiring a VPN. Spotify has localized its pricing model to Indian users by applying it’s subscription plans against competitors.
Free Vs. Premium
When we compare the pricing for the premium pack with the United States, it is around 80% cheaper. In the US, a Spotify costs $9.99 (INR 700) per month but, in the India monthly subscription costs only ₹119. Spotify also has one-time payments option that users can use top-up their account as per requirement starting with ₹13 for one day to ₹719 for six months. There is a special offer for students as well where they can avail a discount of 50% on the monthly membership rate.
Same as other music streaming services in India, Spotify also encourages users to create a free account to stream the music. They are not applying any charges on free account holders; However, free users can face ads between songs. Additionally, In the other countries, users can only skip six songs in the span of an hour and Spotify operates Shuffle play which disables users to select what they want to listen to but, Good for India, both skip limit and Shuffle play limitations are not part of Free pack.
So, does it worth to upgrade to Spotify Premium?
Well, it depends. If you are someone who doesn’t want to get interrupted by ads while listening to music or want to save data by downloading songs when streaming offline Then it does ultimately make a sense to go with premium and enjoy curated playlists based on mood.